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Our Story

A Big Woof Welcome to my Doggy Bakery...
Heya, I'm Nedda! I started my little dog bakery in 2017, as I wanted to offer a natural and healthy alternative to the harmful commercial treats that flooded the market. Naturally, we all love spoiling our pooches with treats, but no one loves the terrible added ingredients that are commonly found in commercial products!
In 2017, there wasn't a wide range of healthy dog and cat treats available. There also wasn't any really cool, human-inspired dog treats. So I started making and baking my own.
With a background in veterinary nursing, 12 years of experience working in the animal industry, late nights spent researching, (and of course watching funny dog compilation videos on youtube), annoying my friends with numerous samples for their pups to taste, and of course a love for animal nutrition and well-being...
Pure Paws Dog Bakery was born.
I spent the first couple years travelling across VIC and NSW to attend a wide range of markets and events - sometimes 3 in one weekend! I took the business online by way of this website, and also started accepting wholesale and corporate orders. 
In October 2019, I opened Geelong's first Dog Bakery and Cafe! Due to COVID and issues with our landlord, I sadly had to make the difficult decision to close the physical doors to my beautiful Dog Bakery in March 2020. The search to find a new location began. In November 2020, I opened my first pop-up store in Belmont. The idea was to have a temporary short-term retail space whilst I found the perfect permanent location for Pure Paws. After a couple months of searching, I found the pawfect, most beautiful quaint store on Pakington Street - my dream location! It is an 1860's bluestone coach house, with a lot of charm and history. The store is a stones throw away from the Barwon River walking trail, and close to some of Geelong's best cafes and restaurants. I moved into the new shop in February 2021, and I couldn't be happier. My business has been so warmly welcomed into this area, and I love being a part of the Pako community. I have stocked the shelves with a huge range (50+) of delicious and unique gourmet Dog and Cat treats. We also serve our famous Puppiccinos, Pupcakes and Donuts, which are baked fresh on site. Rocco and I hope to see you down here soon!

Your pet deserves the best, so treat your pooch guilt free